Who are these guys?
Every time I see a truck commercial it seems like J.D. Power and Associates "rated it #1 in its class" or "gave it a 5-star crash test rating". Does every truck ever get these awards?
I think I'm going to start a business called the Conover Corporation. We'll give products 5 stars and thumbs up and various other awards for $100,000 apiece. No one will ever know who we are or what we do, just like J.D. Power and his crew. Who's with me?